Make use of any personal contacts you have with people involved with local schools as teachers, support staff, parents or governors. Failing that, just start with your nearest school. Personal contact is always the most effective.
Avoid contacting schools close to the start and end of terms or during exam weeks – your local education authority website or individual school websites will have the dates.
Keep a database of contacts and track their responses.
General publicity
If you have a website, create online content about the farm aimed at schools, and include testimonials from previous visits.
Once you are set up, upload your farm's details onto the Countryside Classroom website. This is an essential tool used by schools to find farms offering educational visits.