Spreading the wordJump to resources
The best way to attract schools to your farm is to approach them directly with professional-looking communications. You can also attract interest through your local media. Here are some ideas to help:
- Make use of any personal contacts you have with people involved with local schools as teachers, support staff, parents or governors. Failing that, just start with your nearest school.
- Adapt these templates for a letter to the school, advertising posters and a press release .
- If you have the computer skills, produce a simple e-flyer in pdf format which keeps the file size small but allows you to include photos of your farm, ideally featuring children
- To find lists of schools in your area contact your local education authority or visit http://schoolswebdirectory.co.uk/, or http://www.education.gov.uk/edubase/home.xhtml.
- Aim to send/email your letter to the School Visits Coordinator but consider others such as teachers, governors, parents or parent teacher associations.
- Avoid contacting schools close to the start and end of terms or during exam weeks – your local education authority website or individual school websites will have the dates.
- Keep a database of contacts and track their responses.
- If you have a website, create online content about the farm aimed at schools, and include testimonials from previous visits.
- Upload your farm's details onto the Countryside Classroom website. This is an essential tool used by schools to find farms offering educational visits.
- Keep yourself up to date on what is going on: sign up for the FACE e-newsletter.
- Use local media (press, free sheets, radio, tv) to engage with the community and raise your profile at a local level. These templates should help: press release to inform local media, media call to invite press, parental consent form for photos, school consent form to allow press to attend visit.
- Guidelines for working with the media